These standards, of a social nature, must be combined with a series of technical principles for ensuring an improvement in consumer satisfaction. Without technical quality, it is not possible to produce and stand out in today’s competitive marketplace. Poor organisation generates a quality-deficient product which does not fulfil management specifications. Satisfying consumers ensures that the latter will repeat their consumer habits and remain loyal to the products and services of the company, leading to greater profits, market share and capacity for the long-term continuation and survival of businesses. All improvements benefit the end quality of the product and consumer satisfaction which, in the end, is the aim of anyone who adopts the standard as a guide for corporate development.